Nigerian music icon Olamide has made it clear that he is perfectly content with his identity as an indigenous artist and has no desperation for international fame. The YBNL boss shared his perspective on maintaining authenticity in an era where many African artists are focused on global crossover appeal.
In candid remarks that have resonated with fans and industry observers, Olamide emphasized his comfort with creating music primarily in Yoruba and for Nigerian audiences. “I’m not desperate for international fame,” the rapper stated. “I’m comfortable being who I am and making music that speaks to my people.”
Olamide’s stance represents a confident assertion of cultural identity in an industry increasingly shaped by the pursuit of international markets. While many of his contemporaries have adjusted their sound and language to appeal to global audiences, Olamide has remained steadfast in his approach, rapping predominantly in his native Yoruba language.
This doesn’t mean the artist lacks international recognition. Olamide’s influence extends far beyond Nigeria, with a massive diaspora following and respect from global music critics. His success has proven that authentic indigenous expression can achieve significant impact without compromising cultural roots.
The artist’s comments also highlight an important conversation about the definition of success in African music. Olamide’s career trajectory demonstrates that artists can build legendary status and commercial success while staying true to their cultural identity and primary audience.
More Buzz
As the founder of YBNL Records, Olamide has nurtured talents like Fireboy DML and Asake, who have achieved both local and international success. His ability to maintain his indigenous style while supporting artists with varying approaches shows his understanding that there are multiple valid paths to success in the industry. His message serves as an empowering reminder that artists don’t need to abandon their roots to achieve greatness.
